Recreation Advisory Board Agenda and Packet 2024 09 23

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LCltyoj' Louisville COLORI O • 1NLL 187S Memorandum To: Adam Blackmore, Director of PROST From: Kathy Martin, Superintendent of Recreation & Senior Services Date: September 3, 2024 Re: Zoom Fitness Zoom fitness began in March 2020 in response to the pandemic. The Louisville Recreation & Senior Center was the first recreation center in the state to roll out remote fitness offerings. The initial response to remote fitness was immense and was a way to connect emotionally and physically during a time of extreme isolation. Once the Recreation & Senior Center re -opened under strict public health guidelines the fitness classes began to be offered in a hybrid fashion. As the pandemic waned and restrictions were lessened staff lessened the amount of hybrid fitness offerings but have continued a large offering. Attendance within Zoom fitness has decreased over time and staff had considered eliminating Zoom fitness just prior to the Marshall Fire. After the Marshall Fire a decision was made to offer free memberships to fire impacted families of Louisville and also to continue to offer Zoom fitness classes as a way to help connect fire displaced families to the community. In 2023 staff proposed ending Zoom fitness classes in coordination with the ending of free Recreation Center passes, decreased participation, staff time to continue to coordinate, conversion to Zoom phone because of shared accounts were all factors weighing into the decision to end Zoom fitness classes. Again, in 2024 staff is proposing to end Zoom fitness classes at the end of the year. 25 out of the 119 group fitness classes per week are currently being offered hybrid. The back end work to offer Zoom fitness classes is extensive while tracking visits and inputting those visits for payment. Attendance in Zoom fitness averages 677 people per month of which approximately 138 are unique. 60% of those people come into the facility as well as attend classes virtually. 7 passes are used regularly by FIRE pass families to participate in Zoom classes. Average Zoom attendance per class is 1-12 per class. The highest used pass types for Zoom fitness participants are the Renew Active and Silver Sneakers which are our lowest revenue passes. All other Recreation & Senior Centers within Boulder County have stopped offering remote fitness classes. The closest facility that offers remote fitness is Apex Parks and Recreation District in Arvada and they offer remote only classes and not the hybrid classes. Why We Need to Change Our Current Approach: To insure that we are in compliance with license agreements with Zoom and Microsoft. The use of shared accounts is prohibited under our End User License Agreement (EULA), does not comply with our cybersecurity insurance requirements or our cybersecurity policy.