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Open Space Advisory Board <br />Minutes <br />July 9, 2025 <br />Page 3 of 5 <br />8. 7:15 pm Update Item: Parks, Recreation, and Open Space Department <br />Marketing Update. Presented by Ginger Cross, Marketing Specialist (15 <br />Minutes) <br />• Ginger lives in Louisville and has been working for the city for 9 years. <br />• Job is to educate the public on what is going on in the Parks, Recreations, <br />and Open Space Department. <br />• Target market is huge for the City of Louisville. People who live here have a <br />wide variety of interests and passions. <br />• Interacts with all staff in Park, Recreations, Open Space, and Golf (50 full- <br />time employees). <br />• Social Media: monitors activity but does not respond to comments directly. <br />• Keeps a matrix showing all ongoing activity to help track what is going on. <br />• The Rec Center has the most communication tasks because there are so <br />many ongoing activities (fitness classes, sports, senior center, etc.). Rec <br />Center has more requests but not necessarily more time spent on it than <br />open space <br />• Encouraging people to follow Louisville social media accounts could help <br />keep people more aware of what is going on. Somewhat at the mercy of <br />social media algorithms on what gets visibility. <br />• "Latest Buzz" newsletter has been popular. <br />• Susan recommends site -specific physical signs (in -line skating rink <br />conversion to pickleball as an example) to help reach the younger audience. <br />• She tries to highlight the little things that make Louisville a great place to live <br />(picking up trash, etc.) <br />• All departments get a monthly newsletter, if not more frequent. Open Space <br />newsletter is more seasonal. Tries her best to balance different departments. <br />• Discussion around effective wording on signs, especially as it relates to <br />people with differing needs. It is very difficult to choose the correct words for <br />a sign that are inclusive, informative, and concise. <br />• Ongoing efforts to provide bilingual signs. <br />• Weekly Louisville Lookahead is a great way for citizens to be made aware of <br />all board and council meetings. <br />9. 7:30 pm Update Item: Collaboration with External and Internal Boards. <br />Presented by Susan McEachern, OSAB Chair (15 Minutes) <br />• Susan feels that collaboration with other boards is an important dimension of <br />what we do as an advisory board. <br />• Priorities: <br />o Restoration and preservation of Coal Creek <br />o Best Practices: Learn from other communities and boards. How do <br />they work with city staff and city council? How do they build long- <br />range plans? <br />o Wildlife plan <br />o Land acquisition: learn how other boards reach out to land owners <br />City of Louisville <br />Parks Division 749 Main Street Louisville CO 80027 <br />303.335.4774 (phone) www.LouisvilleCO.gov <br />5 <br />