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AspartofitsAdvisoryBrieftoCityCouncil,theGCABwillworkwiththeCityFinancialStafftoinvestigate <br />financingopportunitiestocoverthecostsoftheMaintenancePlan. <br />(a)BestofBreedAnalysis <br />TheBestofBreedAnalysisisacriticaltoolintheFinancialPlan.Whilemostofthelocalcourses <br />surveyedtreattheirfinancialnumbersasproprietary,FlatironsGolfCourseinBoulderandIndianPeaks <br />GolfCourseinLafayettearecityownedandcitymanaged.TheGCABwillusethisbestofbreedstudy <br />tofindopportunitiestomaximizethefinancialstrengthofCCGC.TheGCABexpectstohavemuchofthis <br />workcreatedandavailablefordiscussionwithCitystaffbyendofsecondquarter2012andultimately <br />withCityCouncilafterthat. <br />5.MarketingPlan <br />TheMarketingPlanforCCGCcomprisesseveralkeyelementsalldesignedtoincreaseawarenessofCoal <br />CreekGolfCourseandmaximizeitsrevenue. <br />(b)WGPMarketingPlan <br />ThisplanistheResponsibilityofWesternGolfPropertiesanddefinestheformalMarketingactivities <br />undertakenbyWGPtopromoteCoalCreekGolfCourse. <br />(c)WGPOutreachPlan <br />WGPhasinplaceseveralactivitiestoencourageparticipationingolfbyschools,familiesandother <br />citizengroups <br />CoalCreeka;“x­Club,CoalCreekLadiesClub,{·©š‰;©­xLeague <br />Juniorgolfinstructionalprograms <br />YouthGolfLeagues <br />Juniormembershipprograms <br />{C’zŒä;;|program <br />Privateinstructionforindividualsandgroupsofallages <br />HostingPEclassesforareahighschools <br />HomecoursetoMonarchHighSchool.šäx­andDz©Œx­GolfTeams <br />Instructionalopportunitiesprovidedtoteammembers <br />o <br />Reducedratesprogramforteammembers <br />o <br />TwilightandSupertwilightratesoffered7daysperweektoprovideforlowercostopportunitiesfor <br />golfers <br />ParticipationinGrowthofGameinitiatives <br />Golf2.0 <br />o <br />TakeYourDaughtertotheCourseWeek <br />o <br />NationalFamilyHealth&FitnessDay <br />o <br />NationalCustomerServiceWeek <br />o <br />ToysforTotsCollection <br />o <br />PatriotGolfDayEvents <br />o <br />Corporatemembershipsavailable <br />CustomizableCorporateandFundRaisingEventpackagesavailable <br />PeakPlayersClub‘LoyaltyMembership(withspendbenefitsthroughouttheclub) <br />StrategicPlanforCoalCreekGolfCourseApril22012 <br />Release1 <br /> <br />