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~S <br />,~"T"' <br />LVC.C0111 <br />The "Shop Louisville" Campaign <br />January 9, 2008 <br />7. "Merchant of the Month" Program <br />The promotion of a selected Louisville merchant on the "Shop Louisville" website <br />a. 10 merchants over 2008 (beginning March 2008) <br />b. Criteria for selection TBD, but expectation is that selected merchant will be willing to <br />provide special promotional offers to Louisville shoppers during the month of their <br />promotion <br />c. Dedicated page on "Shop Louisville" site, with offer redemption capability <br />programmed into site <br />d. Potential cross-promotion with Louisville Times (meeting Thursday 1/10 to discuss) <br />8. "Shop Louisville" Drawings <br />Continuation of the "Shop Louisville" drawings, to generate interest and awareness among <br />citizens for the program <br />a. Three drawings: Valentines Day (February), Friday Faire (July), and Holiday Shopping <br />Spree (November/December) <br />b. $500/drawing <br />c. Potential addition of merchant donated prizes to expand winner pool and promote <br />merchants <br />2008 Campaign Calendar (Preliminary) <br />First Quarter <br />• Valentine $500 Drawing <br />• Maintain retail/dining merchant signup and directory <br />• Inaugural "Merchant of Month" promotion (March) <br />• Late Q1 mailing/event/communication opportunities as identified in the Q1 "Shop <br />Louisville"/BRaD planning meeting <br />• Implement City website(s) cross promotion of "Shop Louisville" <br />• "Shop Louisville" emails as appropriate <br />2. Second Quarter <br />• Friday Faire Kickoff $500 Drawing <br />• Maintain retail/dining merchant signup and directory <br />• 3 "Merchant of Month" promotions <br />• Q2 mailing/event/communication opportunities as identified in the Q 1 "Shop <br />Louisville"/BRaD planning meeting <br />• "Shop Louisville" emails as appropriate <br />