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r ~`, <br />r'T`i <br />L VC. C~ T11 <br />3. Third Quarter <br />The "Shop Louisville" Campaign <br />January 9, 2008 <br />• Maintain merchant signup and directory <br />• 3 "Merchant of Month" promotions <br />• Q3 mailing/event/communication opportunities as identified in the Q2 "Shop <br />Louisville"/BRaD planning meeting <br />• "Shop Louisville" emails as appropriate <br />4. Fourth Quarter <br />• Holiday Shopping Spree $500 Drawing <br />• Maintain merchant signup and directory <br />• 3 "Merchant of Month" promotions <br />• Q4 mailing/event/communication opportunities as identified in the Q3 "Shop <br />Louisville"/BRaD planning meeting <br />• "Shop Louisville" emails as appropriate <br />D) 2008 Ca ~ai~n Execution <br />See next page the schematic representation of participating entities and their roles in the 2008 <br />"Shop Louisville" program. <br />The primary mechanism for driving "Shop Louisville" in 2008 will be a quarterly meeting <br />between ZVC and BRaD for purposes of planning the following quarter's "Shop Louisville" <br />promotional activity. In terms of support, for "Shop Louisville" promotion activity that <br />depends on either the Chamber, DBA or City Council/Staff (including meetings, mailings, <br />events, etc.) "Shop Louisville" will require the BRaD "Shop Louisville" subcommittee to <br />identify when these opportunities will occur, and secure commitment from the appropriate <br />entity to allow "Shop Louisville" to promote. ZVC will design the promotion (e.g. inserts in <br />mailings, messaging for speakers, signage placement, etc.) under BRaD review and approval. <br />As discussed, ZVC will also look to BRaD to directly assist in completing sign-ups of <br />large/corporate retailers in Louisville in Q 1. <br />