City Council Minutes 1993 09 21 - Laserfiche WebLink

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statistically valid. He explained that, because each mailing address in Louisville was given the opportunity to comment on Scripps Howard's performance, the results can be considered meaningful and, generally, representative of the Louisville community. The data entry, the analysis, and the report given to Council were written by a team from the Sociology Department at CSU. He reviewed the results of the survey (SEE ATTACHED CITY OF LOUISVILLE CABLE TELEVISION SURVEY). He felt that Louisville had made a strong effort to find out how the citizens felt about Scripps Howard's cable TV service. He stated that the results showed that rates and service were the main concerns of those responding to the survey. Davidson called for Council questions. Sisk: As far as responses are concerned in evaluating the 22 questions, you've mentioned the fact that rates are too high. What would you say would be the second most common complaint? Kater: Sisk: Service, picture, sound quality, double images, comments like, "Why should we have to pay for it, when it's not working?", and the black box issue, where you can't tape while you're watching the program. Isn't it true that some people have disconnected their service, because of the responsiveness to service problems? Therefore, there is no way to include them in question No. 14. Kater: I don't think there's a way to find out why they stopped using it. Lathrop wondered, since price seemed to be a major consideration, was there any differentiation between price of basic service and price of premium services or was there any way to tell from the survey, if price was related to either of those two. Kater: Only somewhat in the comment section, the pay per view, and the special event kind of things. It was more a problem of it not coming into the house at the right time. On those price issues, the questionnaire just asked straight questions on the cable rates. It didn't delineate between them.