City Council Agenda and Packet 2017 04 03 SP

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The Highway 42 Corridor At the time of the creation of our urban renewal agency, it was presumed that absent government intervention, the highway facing properties from South Boulder Rd to Pine St would redevelop and the interior of the area would remain ars undeveloped and abandoned concrete plant. Now, fourteen years later, the interior is developing nicely and the highway facing properties — except Tebv's property adjacent to DELO — are unchanged. Opportunity abounds here. The BRaD can help the City understand why redevelopment along this corridor, once thought imminent, is so long to take hold. General Marketing and Promotion More and more, Louisville — especially its downtown — resembles a tourist town. In addition to ample and easy parking, we need to take a hard look at creating and adequately funding, something that would resemble a "visitor's bureau". As the East County develops, competition for discretionary spending will become more intense. Qualifications had a 35+ year career in Business to Business Marketing Communications. The Business Retention and Development Committee will surely need to communicate, clearly, persuasively and often with landowners, business operators, the development community, residents, the press and other constituencies. Over the past 13+ of volunteer service to Louisville, I've been fortunate to make friends and establish relationships with many in the business community. And, as a long-term member of the past BRaD Commiftee, am up to speed on what's occurred in the past and planned for the future. I hope to be able to continue to serve the City by working with the new BRaD to continue to promote the recruitment of new business, the retention of current business and developing opportunities for ail. 12