Business Retention and Development Committee Agenda and Packet 2018 10 01

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11: City,/ im Louisville COLORADO • SINCE 1878 BRAD COMMUNICATION SUBJECT: DATE: DISCUSSION — 2018 STREET FAIRE SEASON REVIEW SEPTEMBER 25, 2018 PRESENTED BY: AARON M. DEJONG, ECONOMIC DEVELOPMENT SUMMARY: At the August BRaD meeting, members were interested in discussing the 2018 Street Faire season. A version of this memorandum was provided to the City Council for their September 25, 2018 study session. BACKGROUND: The DBA has produced the Downtown Street Faire for 18 years and the Faire has grown into a premier community concert series helping foster the renaissance in downtown Louisville. The Street Faire was mostly volunteer -operated until 2016, when the DBA hired a Street Faire Manager. Through the License Agreement with the DBA, the City Council agreed to financially assist the Street Faire program through 2020 with the following assistance: 1. City will provide police services for the Street Faire season 2. City will provide parking shuttle services 3. City will provide $45,000 to the DBA to hire an event coordinator to handle planning and operations duties of the Street Faire 4. Should Street Faire revenues not exceed the DBA's costs to operate the Street Faire, the City will provide a payment equal to 80% of the net loss from operations The 2018 concert series included the following: • Conduct an 8 night series • Book acts that would attract 4,000-6,000 concert goers, limiting acts that have the potential of bringing many more people beyond 6,000 • Have a 5-person Street Faire Committee, including one representative selected by the City Manager, to discuss and decide issues related to the operations of the Faire 2018 Results Beer, wine and margarita sales were slightly higher from 2017 ($177,000 in 2017). 1. Kyle Hollingsworth $29,148 2. Locos Por Juana $17,435 BRAD COMMUNICATION