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1. Establish a City of Louisville Local Business Rate for usage of the center. This will be <br />15% reduction in the cost of a membership of resident rates if you work for a local <br />business. <br />a. Create business advertisement package <br />b. Letter to local business from business and chamber listing <br />c. Flyer to local businesses <br />d. Mail to all businesses <br />e. Create lunch -time center usage incentives for businesses <br />f. Contact by phone all businesses to visit with. <br />2. Contact all previous members of center. <br />a. Create flyer and letter to mail <br />b. Create incentives to come back <br />3. Create advertising campaign until year -end. <br />a. Produce meaningful advertising/marketing concepts in newspapers and media <br />resources <br />b. Monthly themes /concepts create. <br />c. Develop holiday membership sales program <br />4. Develop potential new member kits. <br />a. Assemble information for new members to receive. <br />b. Train front desk personnel <br />5. Market Group rates to non - profit organizations, churches, etc. <br />a. Create master list of all potential organizations in the above areas <br />b. Develop cover letter and flyer to advertise <br />c. Establish rate for usage <br />d. Train/Inform staff <br />6. Develop real estate agent packets for new members. <br />a. Create kits for local real estate agents to give new homeowners <br />b. Create cover letter and flyers <br />c. Assemble master real estate agent listing <br />d. Contact all real estate agents to offer kits <br />7. Reduce non - resident rate to 25% above residents. <br />a. Develop justification for staff and public to understand <br />8. Develop and train front desk staff in marketing the center. Install commission program. <br />a. Develop training material <br />b. Develop incentive program for staff <br />c. Create atmosphere to sell memberships <br />d. Develop recognition program <br />e. Track results <br />