SUSTAINABILITY ADVISORY BOARD ANSWERS FOR APPLICANTS BEING INTERVIEWED
<br />Sustainability Advisory Board.
<br />Louisville?
<br />decisions?
<br />contribute to the success of the board?
<br />Nisa Bradley
<br />For the last 15 years, my career has been focused on
<br />energy and sustainability. I am especially motivated by
<br />opportunities to take a 'double bottom line' approach,
<br />when doing the right thing by the environment is
<br />beneficial in other ways too. I believe that cities have an
<br />incredibly important role to play in addressing climate
<br />change, and I'd bring this optimistic and pragmatic
<br />approach onto the Sustainability Board as well.
<br />I'm a twenty-year resident of Louisville, and I absolutely
<br />love our little town! We lived near Harper Lake for
<br />fifteen years, and now in downtown. I served on the
<br />Library Board from 2007-2012, including time as
<br />President. I really enjoyed it, but had to step back when I
<br />had young kids and a job with a lot of travel. I'm now in
<br />a position where I could use my expertise to recommit
<br />to our city in a new way.
<br />At its simplest, sustainability means not consuming more of our limited resources than we can replace in a reasonable period of time. It's a broad
<br />category, and can quickly become overwhelming, especially with limited budgets, and limited attention span from constituents.
<br />I've read the current Sustainability Plan, and feel that the priorities are all timely and impactful. The decarbonization & energy focus is so time -
<br />sensitive, and our actions benefit the entire globe. These topics pair well with those which are acutely local and relate to key Colorado values, such as
<br />waste, water, food, and ecological impacts.
<br />Rather than suggesting that some of these topics are more important than others, the priorities I'd suggest relate to "how" we do these things, and
<br />should cut across all of the key topics.
<br />First, community -building: How to engage, and educate our city on sustainability and our related initiatives? Most people support sustainability
<br />initiatives conceptually, but they don't necessarily want to think about them all the time. It's important to find ways to engage people at the level that
<br />is right for them. Next, realistic goals: For sustainability goals to succeed, they need to be simple, and reflective of the values of our community. There
<br />is a critical role for cities to play in advancing innovative sustainability goals, but it's important that they aren't too far ahead of their constituents.
<br />Fortunately our community is already sustainability-focused relative to average, so we have the opportunity to be both listeners and innovators. Third,
<br />taking action: I'm a huge believer in a short term + long-term strategy. We need pragmatism and quick wins to drive near -term success and
<br />engagement, but also a set of long-term aspirations that provide guidance to affect real change over time.
<br />With the update of the Strategic Plan in 2025, timing is very good to identify priority sectors and align accordingly.
<br />My background is largely in corporate energy and sustainability, working previously at Honeywell, and for the last
<br />decade and more at Schneider Electric, this year identified by Time Magazine as the "World's Most Sustainable
<br />Company." For much of my time here, I was the VP of Marketing for our Sustainability Business, which is a
<br />consulting arm that helps many of the world's most recognizable companies to set and implement their
<br />sustainability goals, especially those focused on energy and decarbonization.
<br />Why does this matter? Because I understand the corporate mindset, and could help to engage the corporate
<br />sector as we set our local sustainability plan, and as they make their own public commitments. Many companies
<br />have community engagement commitments, or are open to making new ones, and we should be able to identify
<br />local companies, or global companies with relevant areas of focus, whose goals align with ours and can be
<br />fruitfully engaged.
<br />One example that I've already enacted was creating a Schneider Electric discount for Marshall Fire survivors:
<br />https://rebuildingbetter.org/equipment-discounts/. Working with Zac Swank from the City of Boulder and Lisa
<br />Ritchie here at the city, SE developed a 10% discount on SE equipment for survivors to build back in ways that
<br />were compliant with the 2021 electrical standard.
<br />It is critical not only to make solutions simple and affordable for all, but to consider
<br />those for whom budget or the challenges of everyday life make incremental effort
<br />unrealistic, or for whom access has structural barriers. It's also important to understand
<br />that often the most negatively impacted are those who can least afford to advocate for
<br />themselves. We need to put proactive effort into considering all of these perspectives,
<br />even when their voices may not be the loudest.
<br />I've already mentioned my 20-year history in Louisville, experience as President of the Library
<br />Board, work with Marshall Fire incentives, and my role in Marketing for one of the world's most
<br />sustainable companies.
<br />In addition, in my current role within Schneider Electric, I work with companies in our venture
<br />portfolio focused on electrification capabilities. Through this, I have had significant recent exposure
<br />to residential solar and EV charging solutions. I also have prior professional experience through
<br />Honeywell Utility Solutions in other in -home devices and incentives, such as Honeywell
<br />thermostats, demand response functionality for commercial and residential customers, utility rate
<br />structures, decarbonization techniques, utility program enrollment tactics, ratepayer behavioral
<br />engagement, and more.
<br />For more information on my work -related background, you can find my Sustainability Business
<br />marketing team's blog site at perspectives.se.com, and my current team's focus at several sites,
<br />including schneiderhome.com, energysage.com, qmerit.com and evconnect.com. My own
<br />professional background is on my Linkedln profile at https://www.linkedin.com/m/nisabradley/.
<br />Lastly, we've been on our own home electrification journey over recent years, with purchases of
<br />enhanced insulation, new windows, an electric lawn mower, a heat pump, solar panels, PHEV, and a
<br />smart thermostat. We are eyeing an induction stove and more. 5o we understand the excitement,
<br />but also have empathy for the complexity and cost of the actions that homeowners are faced with
<br />related to electrification.
<br />Ben Brazda I loved growing up in Louisville as a child, playing at the In my view, sustainability for Lousiville means preserving the small-town feel with an emphasis on old -town and main -street business vitality. It also
<br />parks, going to school at LES, and eating at the Blue includes affordable housing and housing accessibility for low-income individuals along with an infrastructure that allows access to businesses and
<br />Parrot. Decades later, when my wife and I got married, resources by walking, biking, and by bus. Finally, safety for the community to ensure that Louisville is a place where everyone feels safe and free to live
<br />we looked for a house to start a family in and were their lives true to themselves as part of a thriving community.
<br />astonishingly lucky to find one in Louisville where we are
<br />currently raising our two little boys. I graduated from CU
<br />with a business degree and subsequently worked for a
<br />financial firm in Louisville before starting my own small
<br />business that I still run today and operate from an office
<br />in Boulder and a warehouse in Lafayette. By raising a
<br />family, owning a home and commercial property,
<br />running a small business, and being part of the Lousiville
<br />community, I strongly believe that my background,
<br />experience, and passion for this town would be a helpful
<br />component of this board.
<br />The board must clearly work closely with the Revitalization Commission, developers, environmental agencies, Bias in decision -making often results in the underrepresentation of diverse voices as
<br />local businesses, as well as residents to ensure a cohesive plan for the city that provides a viable path forward that individuals or groups with more privilege often have greater influence over decisions,
<br />is sustainable economically, environmentally, and socially. either directly or indirectly. For this reason, it is critically important to be mindful of and
<br />to include members of underrepresented groups when making decisions for the
<br />community as a whole.
<br />I have lived in this area my entire Ide and for the last 15 years have run a small business with 4
<br />employees and have endured many difficult challenges. I have been on the board of a commercial
<br />building in Boulder that has had to deal with many difficult planning and financial difficulties among
<br />a diverse group of owners. Ultimately, though, I greatly enjoy working with people and teams to
<br />find solutions to complicated problems.
<br />i
<br />Derek Cole I'm excited by the opportunities that Louisville is taking
<br />to make change on the local level, both for things we
<br />can directly influence and for those where we can show
<br />leadership (eg, the all -electric trash collection) I'm
<br />interested in helping Louisville continue to adopt
<br />strategies that are beneficial to the environment, the
<br />city, and to its residents and visitors.
<br />Sustainability involves the deliberate use of initiatives to ensure that the community is able to adopt new ways of doing business to ensure success for
<br />decades to come. With a focus on using beneficial technologies, this involves:
<br />1. Promoting initiatives that produce better environmental outcomes while also improving the lives of our constituents (or at least with no net -
<br />negative impact)
<br />2. Helping people to embrace practices that produce better long-term outcomes for them and/or the environment
<br />- This would include efforts such as education, incentivization, and other assistance in getting past obstacles for adoption
<br />3. Deliberate work with other boards, community groups, businesses, and towns to address potential dangers like fire or outcomes from climate
<br />change, at a scale that calls for deliberate action at the city level
<br />This is where it's important to make sure we consider as many potentially interested stakeholders as we can.
<br />We'd need to see how has interests such as
<br />- Who is affected by an effort?
<br />- Who could have an interest in the effort?
<br />- Who could see a reason to oppose an effort
<br />As we try to move something forward, it's an opportunity to lean in and engage the stakeholders who could
<br />create resistance or friction, and make sure they see the benefits. Likewise, people with a potential financial
<br />interest are great potential allies, if we can help them realize the potential that a new initiative presents. Often
<br />it's just a change of perspective that people need to see that there's benefit where they may have not considered
<br />Finally, engaging receptive stakeholders to raise awareness of what we're trying to do is key to make things
<br />known and to ensure that our residents seem them as achievable.
<br />These are all things that have to be considered and examined in all sustainability
<br />decisions. While a lot could be discussed, some brief points are:
<br />Bias: Biases towards known solutions and / or problem sets is something to watch for.
<br />It'd be easy to select the solutions we're more familiar with and to miss less known
<br />solutions, which could be better in the long term.
<br />One bias to be especially watchful against is confirmation bias-- many of these
<br />decisions would have different points of view, and it'd be too easy to give more weight
<br />to those we initially want to agree with
<br />Power: We need to be careful that we are acting in the interests of Louisville and its
<br />people. While it'd be easy to steer efforts in directions we find personally appealing,
<br />that would be using of power in a way not aligned to the intent of this board.
<br />Privilege: It'd be easy to grow too confident that the challenges people face are known --
<br />we have plenty of different interest groups in Louisville, so we have to be watchful that
<br />we're considering them all. By checking our privilege, we can better address the
<br />interests of all of Louisville by helping each other consider everyone's status.
<br />Additionally, since we have access to more information and experts, it could be easy
<br />to lose sight of the educational tasks that need to be done. We need to ensure that we
<br />keep going back to what the layman would know, as well as what any specific audience
<br />would know, if we're going to convince people to change.
<br />I'm a certified Project Manager with several years of experience with multi -year projects and
<br />multiple stakeholders. I'll bring this experience to the board to help look at the longer -term
<br />impacts of efforts.
<br />Also, I've been working across multiple stakeholders with different interests in my almost six years
<br />at Google. I'll bring this practice of learning and incorporating multiple points of view to ensure
<br />that different stakeholder groups in Louisville have their interests heard and that they get to hear
<br />what we're striving for in terms they'll engage with.
<br />Jacquelyn Geiger The SAB is the board with which I most closely relate, as
<br />it is something that affects my and others' daily lives,
<br />and it is at the forefront of mind given the state of world
<br />affairs. I also want to give back to my community and
<br />serve in a way that I know will make a difference.
<br />Sustainability is more than electric vehicles and recycling; it means making decisions that we can live with in perpetuity. The top three areas I think
<br />Louisville, CO can embrace are (in no particular order): improve governance and education, identify and re-route food waste, and reduce carbon
<br />emissions from not only vehicles but from building heating/cooling. There are more areas we can cover, like improve textile waste and reduce use of
<br />plastics, yet these extra two items can be covered in the governance category.
<br />By trade I am an aerospace engineer with decades of experience collaborating. The SAB should collaborate with
<br />the Louisville City Council, as well as the Denver City Council or Colorado Congress for governance, education, and
<br />new laws. The SAB should also collaborate with Louisville Community Food Share to brainstorm and put into
<br />effect additional food partnerships and plans. And the SAB should introduce ideas and garner interest from
<br />community members regarding additional viable ways to reduce carbon emissions; this could be done via no or
<br />low cost community events/gatherings. The Louisville Rec Center is a potential candidate for reducing heating
<br />and cooling costs, the SAB should discuss options that will save the community money over time and improve the
<br />LRC's carbon footprint.
<br />These are the biggest hurdles, so their roles are forefront. The goal is to educate and
<br />show people that sustainability is livable. For example, the house my family lives in has
<br />been retrofitted with a heat pump, geothermal, radiant flooring, and solar. We rarely
<br />use A/C, and we keep the house on the cooler side in the winter. As the Scandinavians
<br />say, "There is no bad weather, Just bad clothing." Our house is perfectly livable, and
<br />cheap --we just wear slightly warmer clothes inside during winter. Showing others how
<br />to do it is key, giving people the experience is also key. It's a matter of hosting
<br />community events and having speakers that explain how sustainability really can work if
<br />people keep an open mind. One of my favorite aspects about Irving in Louisville is its
<br />progressiveness and the community members' ability to listen with an open mind.
<br />I've mentioned several qualifications above already: I am a collaborator at heart, my family strives
<br />to live in a sustainable way already, I recognize that small progress is better than no progress, and I
<br />have ideas. We have two elementary school children and it is important to me that they see this in
<br />action and get involved. I also briefly served on a city council board years ago (Building Code Board
<br />of Appeals, I believe) so am familiar with City Council. I also know a few professional folks (who are
<br />friends) who could be leveraged for consulting on resource efficiency.
<br />Julie Herman I have been working toward sustainable solutions for Sustainability means identifying the solutions that meet the economic, environmental, and social needs of a community and ultimately the planet. I
<br />over 30 years in various ways in different careers. I would go a step further to included resiliency and regeneration as concepts that should be integrated into sustainable solutions. For example I would
<br />believe sustainability provides a framework to create a like to consider both how we can bring back the health of our ecosystems with how we can be adaptive to climate change.
<br />resilient and equitable community that understands and
<br />values the integral relationship between human and
<br />ecosystem health.
<br />!see many of these activities already in the works including supporting PACE programs to help local businesses
<br />save energy and electrify as well as efforts to work with residential customers to make them aware of their
<br />opportunities, especially with the IRA funds, Energy Office, and DRCOG initiatives in play. Transportations and
<br />land use are two more very important sectors to consider including how the City can encourage less VMT's and
<br />multi use development.
<br />In order to identify sustainable solutions it is critical to have diverse voices at the table
<br />who feel safe, seen, heard, and valued. A lack of awareness of our personal and group
<br />biases, power, and privilege will not foster that environment.
<br />I have studied sustainability for decades and have shared the principles in my role as Executive
<br />Director of the Green building guild, manager of Demand Management Solutions for E Source, and
<br />Senior Product Developer at Xcel Energy.
<br />City Council 9-10 December 2024 Packet
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