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SUBJECT: SUPERIOR TOWN CENTER HOTEL EFFECT LODGING AND SALES TAX <br /> DATE: NOVEMBER 27, 2013 PAGE 2 OF 2 <br /> On the supply side, increased competition will come from multiple sources, not just a <br /> new Superior hotel. Boulder is planning 4 new hotels in town to satisfy Business and <br /> tourism demand within their community that today is staying outside Boulder in hotels in <br /> Louisville and other communities. It is difficult to pinpoint what the effect will be on <br /> Louisville receipts so I provided the various percentage reductions. <br /> The Superior Town Center project will also create a greater demand for hotels in the <br /> area due to new businesses and homes being built. Economic conditions within the <br /> area as a whole continue to improve which will also create opportunity for more hotel <br /> demand. It is difficult to model the positive effect Superior Town Center and the <br /> economy will have on hotel receipts. <br /> RECOMMENDATION: <br /> This memo is for informational purposes only. <br />