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I <br /> "k. <br /> unsightly. Every effort shall be made to reduce <br /> the impacts of service and delivery areas through <br /> the creative use of architectural and landscape <br /> ' 4 screening techniques. Reference Section <br /> .' 6.10 D for guidelines. <br /> 7.7 SPECIAL GUIDELINES FOR BUILDINGS <br /> 10,04 e%ftet, r <br /> °: e ° +ar ADJACENT TO U.S.36 AND MCCASLIN <br /> ei BOULEVARD <br /> { r o A. Building facades oriented towards U.S. <br /> t <br /> Ite s , ,, tom j 36 and McCaslin Blvd. shall either be the <br /> Cleo( • ' primary entry facade or shall be of compatible <br /> v.; • quality in terms of architecture,materials and <br /> 411' detailing. Buildings along these edges must <br /> present a welcoming face and not a back door, <br /> unarticulated first impression. All sides of <br /> ` * all buildings,not just the main facade, should <br /> SAN 7L, -;M"" <br /> • ,1 - be attractive and inviting with articulation, <br /> _r ; <br /> v-17-P * .` '° (windows,bay spacing,recessed massing) <br /> 4 '. as practical to minimize the impression of <br /> 4 ` . the"back" side consistent to the town center <br /> planning framework and walkable pedestrian <br /> nature. <br /> B. Buildings located along Marshall Road and <br /> McCaslin Blvd. shall be designed to"address" <br /> the street,to engage the interests of multi- <br /> modal traveler. Additional building mass <br /> and distinctive architectural elements will be <br /> provided at building entries. <br /> 7.8 SPECIAL DESIGN GUIDELINES FOR <br /> HOSPITALITY USES <br /> The vision for the Planning Area One offers the <br /> potential for a 200-300 key brand-hotel along the <br /> east side of Marshall Road,providing a gateway <br /> from Marshall Road into the Town Center Core <br /> and positioned to capture significant north and <br /> STC-DESIGN GUIDELINES <br />