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. <br />1. Strategic: Geographic Local Market Analysis <br /> <br />markets will be determined. We will calculate the demand vs. th <br />the Coal Creek Golf Course. <br />Crystal Don Mussatto, Bobby Jones, <br />to be answered <br />key questions <br />Mountain Vellmer, Maccomb, Pine Meadow, Cedar Creek -City of <br />Resort, MIFSUOak Creek, Irvine, CAILMundelein, ILSan AntonioSarasota <br />are: Do the demographics indicate <br />10 Miles10 Miles5 Miles10 Miles15 Miles20 Miles10 Miles10 Miles5 Miles5 Miles <br />to meet the available supply? Are the <br />Top 4 Rating-17.00%-7.90%40.30%16.20%13.10%11.30%-22.10%37.60%31.90%4.50% <br />age, income, ethnicity, and popula- <br />Sophisticated <br />Singles-2.90%1.00%12.90%7.00%5.10%4.00%-2.60%5.10%3.20%-0.90% <br />Bourgeois <br />Prosperity-6.50%-1.30%13.50%9.40%7.30%5.70%-10.60%21.50%12.80%-2.00% <br />golf course? How many golfers per <br />Career and Family-12.70%-3.90%19.80%5.10%5.70%6.10%-9.50%12.70%21.30%-6.90% <br />18-holes are there within the com- <br />Comfortable <br />Retirement5.10%-3.70%-5.90%-5.30%-5.00%-4.50%0.60%-1.70%-5.40%14.30% <br />petitive local market. <br />Routine Service <br />Workers-14.90%-6.50%-6.00%-2.90%2.00%5.40%-14.00%0.10%3.80%-8.30% <br />Hard Working Blue <br />Collar-3.80%-5.40%-10.40%1.30%0.60%-0.70%0.40%-9.50%-9.10%-1.40% <br />. <br />2. Strategic: Weather <br />We <br />Metropolitan <br />calculate the number of playable <br />Strugglers-16.20%26.10%-9.70%-0.20%-1.00%-1.50%19.60%-13.50%-9.50%-4.00% <br />golf days in a year (compared to a <br />Low Income Elders-1.40%-1.80%0.20%-0.30%-0.60%-0.40%1.50%-0.90%-3.00%13.40% <br />10-year trend) to allow us to clearly <br />Post Industrial <br />Survivors17.50%1.20%-7.10%-6.90%-6.80%-6.70%3.60%-6.50%-6.70%2.80% <br />Rural Inheritance35.70%-5.80%-7.40%-7.40%-7.40%-7.40%10.80%-7.40%-7.40%-7.10% <br />weather and the impact of manage- <br />©2013, Golf Convergence, Inc. <br />ment cial perfor- <br /> to be answered is: What impact has weather played on rounds vs <br />key question <br />uncontrollable factors that impact a <br />Utilization Report <br />- <br />tegic vision for the facility and the <br />viability of the course. Steps 3 <br />through 8 are undertaken, if appro- <br />priate, to ascertain how the course <br />should be operated to reach its cur- <br />rent potential. <br />3. Tactical: Technology – <br />We ascertain if the tee sheet is inte- <br />grated into the POS system, the size <br />2012, Golf Convergence, Inc. <br />8 <br />13 <br />