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Historic Preservation Commission <br />Meeting Minutes <br />October 20, 2014 <br />Page 4 of 12 <br />"Rex" on the screen was important. She recommended "The Madera Grill at the Rex" or <br />something like that. <br />Echohawk agreed the "Rex" was important for the building and the conservation <br />easement. She recommended just reusing the marquee to accomplish what he wanted. <br />Stoneman stated he did not believe keeping "Rex" would work for his rebranding. <br />Haley stated as important as rebranding is important she stated "Rex" was an iconic <br />part of downtown and something we don't want to lose. She liked the idea of using <br />"...at the Rex" for the new name. She would be willing to let the marquee to be <br />modified. <br />Fahey agreed with everyone in regards to the "Rex" but thought the marquee could <br />even be made larger to provide more prominence. She believed the marquee has more <br />prominence than the screen sign. <br />Haley stated she believes people are interested in seeing a new restaurant to come in <br />but would appreciate the Rex to stay on the sign. <br />Watson asked what the legal steps are required to change the facade. <br />Trice stated it is very similar to an alteration certificate. <br />Watson was curious if the REX letters have to stay the same size as they are. <br />Trice stated the color of the Rex can be changed without need of a modification to the <br />Conservation Easement. Staff recommends keeping the letters but have them the <br />same color as he screen. <br />Watson asked the applicant what he thinks about the REX. <br />Stoneman asked if the board would prefer the REX to remain on the screen. <br />Watson stated he believes so. He said City money was spent to create the current look. <br />Stoneman asked where the name REX came from. <br />It was the name of a mine. <br />Haley asked if there could be a temporary sign placed over the REX. <br />Trice stated temporary signs can only last 60 days. <br />Haley stated it would be a permanent sign while the new business is operating. <br />Trice stated that would still require a modification to the Conservation Easement. <br />