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SUBJECT: COAL CREEK GOLF COURSE GRAND REOPENING <br />DATE: MAY 19, 2015 <br />PAGE2OF2 <br />continental breakfast, appetizers, and commemorative gift. The entry fee is projected at <br />$100; however, staff is currently finalizing those plans. <br />Golf and Communications staff will use multiple strategies and tools to engage the <br />public leading up to the Grand Re- Opening including paid advertising, media support, <br />direct outreach at public events, and the creation of a golf newsletter, social media, and <br />updates on www.coalcreekgolf.com. <br />Accompanying this communication, please find a living document plan for the 2015 Coal <br />Creek Golf Course Grand Re- opening. <br />FISCAL IMPACT: <br />The 2015 Coal Creek Golf Course budget includes $20,000 for advertising and <br />marketing. This includes expenses for the Grand Re- Opening in addition to ongoing <br />marketing /advertising expenditures through the remainder of 2015. This means that <br />Coal Creek will need to produce the Grand Re- Opening events for significantly Tess than <br />the total allotted $20,000 and secure sponsorship opportunities to fill any proposed <br />spending gap. Staff will continue to monitor the budget and welcomes opportunities to <br />partner with other public sector agencies and private sector businesses in making this <br />Grand Re- Opening a success. <br />RECOMMENDATION: <br />Review and comment on the 2015 Coal Creek Golf Course Grand Re- Opening. <br />ATTACHMENT(S): <br />1. Coal Creek Golf Course 2015 Grand Re- Opening Plan <br />CITY COUNCIL COMMUNICATION <br />10 <br />