Recreation Advisory Board Agenda and Packet 2019 06 24

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Recreation Advisory Board Minutes March 18, 2019 Page 2 of 3 Staff Update • Nathan Mosley reported that the position of Golf Course Administrative Assistant is open. Outdoor Recreation Amenities • Rich Bradfield reported on a preliminary meeting of the Outdoor Recreation subcommittee that was attended by himself, Gene Kutscher and staff members Jesse DeGraw, Dean Johnson, Kathy Martin, and Nathan Mosely. This subcommittee will be joined in the future by a subcommittee from Parks. • Some preliminary steps will include surveying our facilities and benchmarking them against local and similar nationwide communities. In addition, Rich Bradfield developed a draft of a preliminary survey to ascertain the interests of our community. • Gene Kutscher added that the committee will also assess Louisville population trends so we encompass future as well as current needs. • Jeff Lipton noted that Cottonwood Park's upgrade and the scheduled 2021 Recreation Center Campus Master Plan update are the next opportunities to enhance our outdoor facilities. Recreation and Golf Staff Marketing, Dashboard and Construction Update Marketing and Programming • Ginger Cross reported on numerous initiatives in our marketing strategies. Highlights include: targeting announcements to specific Recreation Center subgroups to see which messages work best, using targeted announcements to boost under -enrolled programs, and placing big events on the community calendar. A separate but similar initiative is ongoing for the golf program. • She reported that the Golf Course app has proven to be very successful in allowing flexible pricing, as well as other marketing tools, to increase overall revenue.