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SUBJECT: ECONOMIC VITALITY BUSINESS E-NEWSLETTER <br />DATE: DECEMBER 7, 2020 PAGE 2 OF 2 <br />The next focus was on development of a monthly e-newsletter template. While staff will <br />continue to send intermittent and timely communications, especially as related to the <br />pandemic and public health requirements, it is important to establish a more regular <br />resource that contains information representing the diversity of our business community. <br />The graphic designer created a unique masthead and incorporated the new logo, and <br />also created a template in MailChimp with staff's input. <br />The first monthly "Louisville Biz" e-newsletter was distributed on November 18, 2020. <br />Please follow this link to view the <br />campaign: https://mailchi.mp/louisvilleco.gov/louisville-biz-your-monthly- <br />business-e-resource. <br />Staff intends to gather feedback from the first several newsletters to make refinements <br />to the graphics, format, and content. Recent newsletter issues will also be available via <br />the City website for reference. <br />RECOMMENDATION: <br />Provide comments on the Louisville Biz monthly e-newsletter. <br />ATTACHMENTS: <br />None. <br />Agenda Packet P. 5 <br />