City Council Agenda and Packet 2024 01 23 - SP

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1.4 Project Communications and Project Branding Given the nature of this project, it will be important to distribute information to the community regularly. We suggest regular advertisement in the local community newspapers and radio that provides information on the project on a regular schedule. We assume the city would be responsible for all ad placements and associated costs, as well as communication with the media. The consultant team will provide a content schedule to assist city staff in important project milestones to be shared — and recommends city staff consider scheduling time with the media at three specific milestones (existing conditions, recommendations, and draft plan) to provide updates on the project. • Project Branding. A project brand will be created to provide consistency in messaging and communication. This branding can be used for online materials, as well as more tactile materials like yard signs, sidewalk painted signs, and business cards. This would include the creation of a common project title and logo to create recognizable project identity. • Website. Engage Louisville will serve as an interactive community engagement hub hosting planning process information and interactive public input tools and opportunities. Design Workshop team members have been working with the Bang the Table platform since 2012 and are well versed in its application across planning project types. The team will create content for a project page which will be available throughout the life -cycle of the project with regularly scheduled updates corresponding to key milestones. • Social Media. As part of the communications plan, we will include a schedule indicating when advertisements and social media posts should announce various planning efforts and information. This will link them to the project website and project information. Leveraging existing communication channels and socials will serve to amplify the opportunities for community engagement and provide distinct metrics for reporting project reach. • FAQs and Q&As. Sharing information in easy to digest ways provides transparency for recommendations or questions around the comprehensive plan. We recommend gathering questions through Engage Louisville or on social media, website or email and followed up with a Q&A session live stream where staff answers questions about the project. A recording and a transcription can be posted to the website. Alternatively, the Engage Louisville website could be updated to include an FAQ section. • Traditional Media. Create a media release announcing the launch of the project, and at major project milestones, and provide a "press packet" to local news outlets and community information sources and channels. • Contact. We recommend the city create a dedicated project phone and email. Task 1.5 Board Presentations Throughout the process, we anticipate regular updates to the Planning Commission. Three (3) meetings have been included in the schedule at the completion of each phase of work to ensure the project is progressing appropriately and local leaders have an opportunity to provide key direction. We anticipate these would occur at key milestones: existing conditions and trends, recommendations, and draft plans. 11