Laserfiche WebLink
'pharmacy' in very small text and on the back panel there was also some very small text <br />about pharmacy. He questioned why the word 'pharmacy' was not bold and prominent in <br />the advertising if that is where seventy percent of Rite Aid's sales occur. He asked why <br />Council should approve more signage when Rite Aid is not willing to promote itself in its <br />own advertising. <br /> <br />Coleman replied that he is not in marketing, however, he would try and explain the <br />reasons behind that. He stated that most of today's prescriptions are third-party <br />prescriptions. The pharmacy advertising is behind-the-scene advertising directed to <br />physicians and the convenience items are hilighted in the traditional newspaper <br />advertisements. <br /> <br />Keany asked Coleman how many Rite Aid stores are in Colorado. <br /> <br />Coleman replied approximately 30-35 stores. <br /> <br />Keany asked Coleman how many of those stores have a sign on them with the word <br />'pharmacy.' <br /> <br />Coleman replied that all the stores do. <br /> <br />Keany asked if the Louisville store was the only store without the word 'pharmacy' on its <br />sign and, if so, why. <br /> <br />Coleman replied that it was simply an oversight. <br /> <br />Keany replied that he would take that into consideration when making a decision on this <br />request. <br /> <br />Levihn stated that he is typically opposed to signs, however, he does believe this was an <br />oversight. He stated that Rite Aid's current signage is difficult to see at night. He felt that <br />improved signage would be a benefit to the business and to the community. He asked <br />Coleman if the drive-through pharmacy canopy lights could be shielded, as requested. <br /> <br />Coleman replied, yes. They are willing to switch to a recessed light, similar to the ones <br />used by the neighboring Bank of Boulder building. <br /> <br />Levihn stated he did not object to the additional directional sign for the drive-through <br />pharmacy. <br /> <br />Mayer agreed with Howard that the Rite Aid sign has been in need of repair for a <br />substantial amount of time. He expressed concern that this seems to reflect some <br />indifference. He asked Coleman when the Rite Aid store opened. <br /> <br />Coleman replied the store opened approximately three months ago. <br /> <br /> <br />